How to become POWERFUL & RICH

 

How to become POWERFUL & RICH

 

Hey guys.  Today I am going to talk about How to become POWERFUL & RICH, So let’s get started; when Dorie Clark was consulting for a big hospital,  there she noticed that everyone was talking about a person,  whose name was Lenny.  Lenny got a new job as communication director in that hospital.  But this is not what was interesting. 

 

The interesting part was that Lenny used to work as a nurse in the same hospital.  And becoming communication director from nurse,  getting such a promotion was a weird career change.  It was obviously a curiosity generating thing. 

 

That's why author thought, how did it happen?  Why did it happen? 

 

That's why she went to meet Lenny,  and when she asked, how did you become communication manager from a nurse?  Lenny told that he was always passionate about technology and innovation. 

 

So, whenever he used to get free time,  he used to learn coding instead of doing time-pass,  that too by investing his own money.  And in the same way, he had developed some apps.  And then started doing marketing of those apps.  He was performing okay in all these things. 

 

What ERA means?

 

And he was telling about the era,  when smartphones, social media all these things were new.  When Lenny was doing all these things,  his boss came to know about it.  And he called Lenny to his office.  He was afraid that if he is doing some mistake,  but it was not like that. 

 

The boss told Lenny,  'I heard that you are developing apps and marketing them'  we need social media manager for our hospital'.  And I think you can do this.  And when he got this offer, he accepted this offer.  Due to which he became communication director from nurse. 

 

The thing was that his boss didn't see the apps developed by him,  how good these apps are performing,  he had just heard about them.  That how Lenny is a person who adds a lot of value,  provides value,  and does a lot of work, and is hardworking.  And due to this, he had developed his strong personal brand.  Due to which he got sudden jump in terms of money and status. 

 

And this was about success,  there is also a story on how you can get a lot of opportunities through failures,  which the author has shared in his book 'Reinventing You'.  Which I will tell you later. 

 

Is it’s important to have personal brand

 

But before that, let's understand  that what personal branding is and why it is so powerful.  The story you heard earlier  that if you personal brand, how much it can help you!  How it can make you future-proof and future-ready!  Similarly, I will share a story with you.  But before that, let's understand what the personal brand is. 

 

On one side, there is personal brand  and on the other hand, there is normal brand.  You know what the difference is?  You must know this company.  But do you know the name of the founder of this company? 

 

Who invented coca-cola company?

 

The name of the founder was Dr. John Pemberton,  who invented Coca-cola.  And because he had not his personal brand, you don't know him!  But you know the brand.  In-fact many people are using its product  without knowing its founder. 

 

Because you must have seen its ads on billboards, TV, smartphones.  And this is the example of a brand,  who are selling their products from marketing.  The point here is that, there is not a person  on whom you are trusting. 

 

You are trusting the whole company.  And you are purchasing the product by trusting the company.  Whereas in personal, it is quite opposite. 

 

How elon musk become billionaire

 

Well, most of the people know that this is Elon Musk's company.  Even if you don't have its car but still you know this company,  who didn't spending on marketing,  but still more than 4000 people booked the car after its launch,  without any ads and marketing. 

 

Why?  Because of Elon Musk.  Similarly, you must have seen that Elon Musk keep launching a lot of things.  Like perfume, flame thrower, anything.  Whatever he launches, gets sold quickly.  Why?  He makes millions of money in 1-3 days.  Why? 

 

Because his personal brand is very strong.  Because somewhere, people trust/like Elon Musk.  That's why they buy everything made by Elon.  This is the power of personal brand. 

 

Now, why do we need a personal brand? 

 

If you want to build a successful business,  or want to get fame online,  then you have two ways.  Either you make a product first,  invest time, money and energy in it,  and start selling it by using social media. 

 

If your business gets success,  people will know you after sometime.  Like, there was the name of Ray Crok behind the success of McDonald.  This is the first method.  Or the second way is,  which has become easy in today's time,  which was not possible to do earlier. 

 

That is, first you make your personal brand.  People will know you first and then your business.  Means you start selling yourself first.  Show your personality, skills, talent to the people.  Build an audience,  and people would start knowing your business because or your personal brand.  Like for example, Kylie cosmetics. 

 

Which became a $1 billion company.  Why?  Because of Kylie Jenner.  And Kylie's personality was enough for its marketing.  The biggest positive point of a personal brand,  that you don't need a bigger audience to start a successful business.  Even if you don't have millions of followers,  still you can make a lot of money. 

 

I know a lot of people,  who have 50k, 20k, and less than 10k followers,  but still they are making millions of rupees.  Remember one thing, before making a successful personal brand,  you have to ask yourself a question. 

 

What should come in their mind when they hear your name? 

 

That would be your personal brand.  In both cases, the reason behind their success was  how people perceive them.  Like people knew that Lenny is a tech-savvy guy.  He is famous in technology.  And his boss had come to know about it. 

 

And due to which, when he got opportunity  he gave Lenny the opportunity and made him the head.  Similarly when you hear Steve Jobs name, what comes in your mind? 

 

Apple,  which is connected to technology and innovation.  When you hear the name of Virat Kohli,  sports, health, vegan, nutrition would come in your mind. 

 

Because all of them have put their story in this way.  This is the reason, Virat Kohli is charging crores of rupees for ads.  You have to follow this point to make a personal brand,  which is master your story.  If you want to make a strong personal brand,  then you have to achieve mastery on these three parts of your story. 

 

First, your origin story.  Second, your defining moment.  And third, your transformation!  Today, all the people who create successful personal brands  you will see these three things in their stories.  I think, the most powerful strong personal brand today is of Elon Musk.  If you see their origin story,  he belonged to South Africa. 

 

He came to America while pursuing dual degree,  this was his basic origin story.  And when he made Paypal and sold it in millions of dollars,  then he became a millionaire. 

 

This was his defining moment.  And last, when he invested his whole savings in SpaceX and Tesla,  where he built SpaceX,  and prevented Tesla from shutting down,  then somewhere it was very trans formative. 

 

After which he became the richest person of the world.  So, if you have to build strong personal brand,  then focus on these three things that will make a good story.  Then use 3x3 method.  When you figure out that  what kind of personal brand you have to make,  then you would have to use 3x3 method to build it. 

 

What is this 3x3 method? 

 

Well, you have to take your 3 values,  and then you have to take 3 content pillars.  And when you make content,  whether it is a video or social media post,  whatever you do,  you have to focus on three values and three content pillars. 

 

And have to make it revolve around 3x3.  Like, every brand shares your value.  Nike says, 'Just do it'.  You do, we are with you!  Apple says, 'Think different'.  And they try to deliver it in their every product.  Which makes their products different from others.  Disney says, 'To make people happy'.  And you notice, all their movies and cartoons gives happy vibes. 

 

And all have their happy endings.  You might have seen any Disney movie,  which doesn't have a happy ending.  Similarly you have to take some values and make content around it.  Like for example, my values are humility,  loyalty,  collaborations,  toughness,  ultraism. 

 

If I consider only three values out of them,  then humility is very important for me,  loyalty and collaboration is very important.  With these values I build my three content pillars  which are Books, where I humbly learn from others. 

 

Content creation where I share those things with people,  and collaborations, toughness, you can say that is talking about entrepreneurship!  Because I think toughness and collaboration is needed most here. 

 

So you, you will see all these things through my content.  I always encourage people to read books and learn from others.  Somewhere there is humility.  I favor entrepreneurship a lot because I believe in collaboration.  And self reliant also comes in my values. 

 

That's why I keep talking about passive income,  business and financial freedom.  Because I think all these things can add a lot of value in your life.  They can change your life completely.  And I keep making content around it. 

 

That was 3x3.  You also choose your three values and three content pillars,  and keep posting them on Instagram, Facebook,  with a magic pill which is called consistency.  And then you will make a strong personal brand. 

 

It will take time but one day it will make your personal brand!  I would like to share one more story with you while leaving  which shows the power of personal branding with failure not success.  Like there was a person named Bozi Dar who was born in Serbia. 

 

Then he used to live in US.  Where he was living a very successful life,  as a science executive.  And at that time, he was fascinated to apps.  He learnt developing apps,  invested time and money,  and invested thousands of dollars,  to make an app which was useful to anyone. 

 

That was a complete failure.  Then he realized that it is not important that he has to make new things,  rather he has to see that in what things he is good,  through which he can solve the actual problems of people,  and can improve their life,  when he started searching such things,  he found that he used to perform well in his day job.  He was going well in corporate ladder. 

 

He was getting lots of promotions.  Due to which his colleagues started asking him that how is he doing this?  Many times, people used to invite them to ask all these things.  And as soon as he started telling his secrets,  his demand started increasing. 

 

At that moment, he realized that  this is how he can change life of others.  And by keeping this purpose in mind, he made a course,  'how to get promoted faster'  and it became very successful at that time. 

 

Where is made $25000 from that course,  and then he started doing it full time.  From this story, you will come to know  that until you fail, you won't realize  that in which field you have to make your personal brand.  That's why, don't be afraid from failures,  just keep taking actions. 

Remember what the personal branding is,  why it is important for you,  master your stories,  which includes origin story, defining moment and transformation!  Then use 3x3 method.  Then pick three values about which you care the most,  and make three content pillars around them.